The Role of Neuromarketing in Understanding Consumer Behavior
Introduction: A New Frontier in Marketing Intelligence In today’s increasingly competitive landscape, traditional marketing approaches often fall short of revealing what truly drives consumer decision-making. That’s where neuromarketing steps in—a cutting-edge discipline that merges neuroscience with marketing to uncover the subconscious factors behind purchasing behavior. By leveraging tools like eye-tracking, EEG, biometrics, and behavioral data, […]
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